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Event Details
Hill & Knowlton’s PR 101: Opportunities for Entrepreneurs session will introduce you to the world of public relations and the best way for entrepreneurs to leverage the value of PR in meeting both business and marketing goals. Relating specifically to a successful product/company launch, the session will review the role, benefits and impact of public relations within the marketing mix and provide guidance on incorporating key PR strategies into business plans.
In this interactive session you’ll learn about:
- PR in the realm of technology
- Credibility of PR versus other marketing vehicles
- The difference between media and influencer communications
- Making and communicating news
- Critical success factors for effective PR
- How and when to use PR in as strategic product launch
- How and when to use a PR agency and how best to evaluate their offering.
Part of the MaRS Best Practices Series
Generously supported by:
In Partnership With:
Additional Generous Support by The William and Nona Heaslip Foundation
Presenters:
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Mary Keating
Sr. VP, Technology Communications Practice, Hill & Knowlton
As the national practice director of the Technology Communications Practice at Hill & Knowlton, Mary is responsible for client satisfaction and quality control across all client delivery teams. Mary is a communications and marketing professional with more than 20 years of experience in senior communications roles with a variety of information technology companies including Computer Associates, MCI and EDS. Specializing in communications strategy and message development, as well as comprehensive media relations programs, Mary has held a number of communications management positions and also established her own successful consultancy, working for clients including Compaq Canada, Platinum Software, MCI WorldCom, and Berbee Information Networks.
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David Chin
VP, Technology Communications Practice, Hill & Knowlton
David Chin has developed, managed and executed national public relations campaigns for prominent information technology companies over the past 12 years, including Hewlett-Packard, Microsoft, SAP, Digital Equipment Corp. and SHL Systemhouse; as well as numerous small, entrepreneurial firms. As a former technology journalist, David possesses extensive knowledge and experience in the many facets of the IT industry. Prior to joining H&K, he covered diverse technical, business and marketing issues as a Senior Writer with Computer Dealer News, Canada’s leading technology channels newsmagazine. He also contributed articles to other respected industry publications such as Computing Canada. Previously, David held positions with newspapers in Ottawa, where he earned a Bachelor of Journalism Degree with High Honours from Carleton University.
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When & Where
MaRS Discovery District (CR2)
101 College Street
CR2
Toronto,
Ontario M5G 1L7
Canada
Thursday, January 21, 2010 from 12:00 PM to 1:30 PM (ET)
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